# Unami vs HubSpot: which is better for selling real-estate projects?

> HubSpot is a very powerful generic CRM for marketing and sales in general; Unami is a CRM specialized in selling real-estate projects. If you sell units of a development, Unami usually fits better because it comes out of the box with a pipeline by project and by unit, a sales inventory with statuses and double-sale blocking, and WhatsApp follow-up; with HubSpot you would have to build and adapt all of that.

HubSpot and Unami solve different things, even though both are CRMs. The key difference is not which one is "better" in the abstract, but which one fits selling units of a real-estate project.

HubSpot is a general marketing, sales and service platform, very mature, with a huge ecosystem of integrations and automation, designed to scale in almost any industry. Its strength is breadth: if you need content marketing, email at scale, advanced reporting and a flexible CRM for many kinds of business, HubSpot covers it. The trade-off is that, for the real-estate case, much of the business logic — the units, the inventory, the pipeline by project — has to be modeled and adapted with custom properties and objects.

Unami is built specifically for selling real-estate projects. It comes out of the box with a pipeline by project and by unit, a sales inventory of units with their statuses and double-sale blocking, lead capture and AI qualification (lead scoring), WhatsApp Business follow-up, and features designed for developers, builders and brokerages. In other words, the real-estate business model is already built, you do not have to construct it.

In practice: if your company sells multiple products or services across different industries and already lives inside the HubSpot ecosystem, it makes sense to stay there. If your focus is selling units of one or several developments and you want the CRM to understand projects, units and inventory from day one, Unami is the one designed for that. Many real-estate firms also combine: they use a specialized CRM for selling units and general tools for the rest of their marketing.

## Related questions

### Does HubSpot work for real-estate firms?

Yes, HubSpot can be used by real-estate firms, but it is a generic CRM: the unit inventory, the pipeline by project and the real-estate logic have to be modeled with custom objects and properties, they do not come out of the box.

### What does Unami have that a generic CRM does not?

A pipeline by project and by unit, a sales inventory of units with statuses and double-sale blocking, AI lead scoring, and WhatsApp Business follow-up, all oriented toward selling real-estate projects without configuring it from scratch.

### When is each one the right choice?

HubSpot is the right choice if you need a general marketing and sales platform for several kinds of business at scale. Unami is the right choice if your focus is selling units of real-estate developments and you want the CRM to understand projects and inventory from the start.

**Tags:** unami, real estate crm, crm inmobiliario, hubspot, crm comparison, real estate, selling real estate projects

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