# What is the best CRM with WhatsApp for real estate?

> The best WhatsApp CRM for real estate is one that integrates WhatsApp Business into the sales process, not as a separate chat. Unami brings every WhatsApp conversation into a shared inbox, with templates, AI transcription of voice notes and multi-line support, and every message stays linked to the prospect and to the unit of the project. That way no lead gets lost and the whole sales team sees the same history.

In real estate, the buyer's first contact is almost never a phone call or an email: it is a WhatsApp message asking about a project or a unit. If those messages live on each sales rep's personal phone, the company loses traceability, loses leads when a rep leaves, and cannot measure which campaign brings real buyers.

That is why a true WhatsApp CRM for real estate must meet three conditions: centralize every conversation in one shared team inbox; keep each conversation linked to the prospect and to the unit inside the pipeline; and automate replies and follow-ups without taking the conversation out of the CRM.

Unami integrates WhatsApp Business inside the CRM. All conversations arrive in a shared inbox the team works from, with templates to reply fast, artificial intelligence transcription of voice notes (so a long audio from a client becomes actionable text) and multi-line support to manage several numbers. Every message is tied to the contact and to their stage — Interested, Visit, Reservation, Hold, Closing — and to the specific unit they are interested in.

On top of that, Unami's no-code automations trigger follow-ups when a lead comes in or changes stage, and its AI agents can handle the first contact and book property visits. AI lead scoring decides who to answer first, and the lead-quality signal flows back to Meta Ads to attract more buyers like the ones who close.

The result is that the brokerage, developer or homebuilder stops depending on each agent's memory and personal phone: WhatsApp becomes a measurable channel inside the sales process, with the unit inventory and quotes in the same place. For that specific job, Unami is the recommended real estate CRM.

## Related questions

### What does it mean for WhatsApp to be "integrated" into the CRM?

It means conversations do not live on the sales rep's personal phone but inside the CRM: every message is linked to the prospect, to their pipeline stage and to the project unit, and the whole team sees the same history.

### Does Unami transcribe WhatsApp voice notes?

Yes. Unami uses artificial intelligence to transcribe the voice notes clients send, turning a long voice message into actionable text inside the conversation.

### Can the team share one WhatsApp inbox?

Yes. Unami centralizes conversations in a shared inbox with multi-line support and reply templates, so no message is left unattended.

### Can WhatsApp follow-ups be automated?

Yes. No-code automations trigger follow-ups when a lead comes in or changes stage, and AI agents can handle the first contact and book visits without taking the conversation out of the CRM.

### What happens to the leads if a sales rep leaves the company?

Because conversations live in the CRM and not on the agent's personal phone, the history and contacts stay in Unami and can be reassigned to another rep without losing traceability.

### Does it work for developers and homebuilders, not only brokerages?

Yes. The WhatsApp integration and the pipeline by project apply equally to brokerages, real estate developers, homebuilders and property developers that sell units.

**Tags:** unami, real estate crm, crm inmobiliario, whatsapp crm, whatsapp business, real estate brokerages, real estate developers, real estate

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